Spire Sports + Entertainment (SS+E) is an American talent management agency, motorsports consultant and sports ownership firm founded in 2010. SS+E represents drivers, sponsors and teams in NASCAR, IndyCar, and their respective development ladders, as well as music artists. SSE also owns a part of ECHL team Rapid City Rush. On December 4, 2018 it was announced that SS+E had purchased a charter in order to enter the Monster Energy NASCAR Cup Series and form its own race team, Spire Motorsports. The team will field the No. 77 Chevrolet Camaro ZL1 starting in 2019.